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    April 11

    What 24 Needs to Survive

    My weekly blog about 24 has turned into a slowly dying resentment of the show.  You're probably asking "how could this die hard Jack Bauer fan loose so much hope?"  or "this is crazy, he loves 24 I don't believe it!" but sadly it is true.  I have lost hope.  This season has been just a poor excused re-airing of the last 5 seasons regurgitated as "all new". 
     
    Yet instead of sulking, i will offer some changes that must happen if we hope to see 24 maintain some of it's former glory:
    1. Jack needs a protege.  Yes, we 20-something viewers need a young go-get'em Jack to relate too.  Plus, Jack is old enough that he needs a younger him to go on some of the dangerous field ops so he can have some more breakdowns.  They were on to something in season three with Chase.  
    2. Enough with the Nuclear Bombs. I think they've played out the whole "nuclear bomb" idea and the whole president waging war on another country.  Shows don't have to have "big consequences" to be taken seriously.
    3. Step away from the Presidency.  The writer's have definitely played out the presidency card.  They need to explore other politically charged positions like the DOD or the Supreme Court.
    4. Remember the Time Paradigm.  Episodes now begin a mini-mission and end it within an hour.  although this is pretty exciting and cleverly executed, the show has lost most of the 'real-time' draw where someone actually does something that takes a realistic amount of time (for example take a minute to get coffee or eat).
    5. Go global.  It's time the show took a plot beyond the US perspective and went oversea to look at the global impact of terror threats and their affects.  My suggestion would be to break up the season into 3 arcs that take place in three different global locations tied together.
    April 09

    Optimize My Web!

    Looks like Google is at it again, creating great tools other businesses have been developing and selling (Widemile, Optimost, Offermatica) then giving them away for free.  What will they think of next?  a free paypal?  oh, wait . . .
     
    Well, this new tool called Google Website Optimizer will actually help you do quick "multivariate testing" which is a technical way of saying "layout out your webpages with lots of different graphics and words to find out which version leads to the most conversions".  Pretty neat for big e-commerce sites with a lot of money wrapped up in leading users to a specific action. 
     
    Looks like www.websiteoptimizer.biz has been snagged by a hopeful blogger looking to offer some good resources.  Anyone else know any good resources?  YouTube maybe?